Digital Marketing & Web Optimisation Specialist

Our client is launching a new brand and are seeking a Digital Marketing & Web Optimisation Specialist to support its successful introduction to the market.

This short-term but high-impact position is ideal for a data-driven digital marketer who can quickly increase online visibility, generate high-quality leads, and establish strong digital foundations. You will lead strategy and execution across SEO, PPC, website optimisation, and B2B digital activity to drive rapid engagement from day one.

Search Engine Optimisation (SEO)

• Develop and implement SEO strategies to build early brand visibility in a competitive market.
• Conduct keyword and competitor analysis relevant to the brand s audience and sector.
• Deliver optimised content and technical improvements to support fast organic growth.

Pay-Per-Click (PPC) Management

• Plan and manage PPC campaigns tailored to the brand s target audience.
• Optimise ad performance, budgets, and bid strategies to generate qualified leads.
• Continuously refine campaigns to maximise return on investment during the launch phase.

Website Development & Maintenance

• Build, manage, and maintain a high-performing, compliant brand website.
• Create conversion-focused landing pages designed to increase enquiries and engagement.
• Ensure strong technical performance, accurate tracking, and a seamless user experience across all devices.

Digital Campaign Development (Including LinkedIn)

• Develop targeted digital campaigns to build awareness among relevant professional audiences.
• Produce compelling content and sponsored activity to drive engagement and enquiries.
• Monitor and optimise campaign performance to build early traction.

Channel Activation (Direct & Indirect)

• Activate digital campaigns that support both direct enquiries and partner/third-party engagement.
• Contribute to co-marketing initiatives designed to extend reach and reinforce brand presence.
• Tailor messaging by channel to maximise relevance and response rates.

Campaign Optimisation & Analytics

• Track full-funnel performance using analytics tools, CRM data, and platform insights.
• Conduct A/B tests and optimise targeting, messaging, and landing pages to improve conversion efficiency.
• Deliver clear and timely reporting to support decision-making during the brand s initial growth period.

• Advanced experience in SEO, PPC, and digital campaign optimisation.
• Ability to deliver high-impact digital activity under tight timelines.
• Strong website management and optimisation skills.
• Proven capability in B2B digital campaign creation, including LinkedIn.
• Highly analytical, with strong data interpretation and reporting abilities.
• Ability to work autonomously in a fast-paced, launch-focused environment.

• Experience within corporate, regulated, or B2B industries.
• Familiarity with CRM systems and marketing automation tools.
• Website build and maintenance experience.
• Experience launching or scaling new brands or propositions.