| Description: |
Applicants must be eligible to work in the specified location A Conversion Rate Optimisation Lead is required to join our Customer Insight & Activation team on a contract basis Contract - Remote or Hybrid The opportunity: Optimisation Lead required to join our first-class Commerce organisation and to work alongside a wide range of international clients. This is hands on role working directly with clients on their CRO and experimental campaigns. What you'll be doing: Account & Project Lead for Conversion Rate Optimisation (CRO) activity: - Day to day lead across all CRO/experimentation activity, covering multiple clients
- Understand the client's business and challenges in order to identify suitable solutions, with a particular focus on CRO (working collaboratively with CX and data insight teams)
- Manage resourcing and timelines, ensuring delivery of key milestones against schedule and budget
- Commercially minded, able to create and manage budgets and monitor costs and ROI
- Contribute to forecasting, month-end invoicing and reporting
- Build strong client relationships
CRO strategy: - Formulate CRO hypotheses and craft this into an engaging story to playback to the client
- Maintain a CRO backlog for each customer, based on the findings of data analysis and CX research
- Conduct workshops to gather hypotheses and strategic initiatives from clients to ensure internal alignment
- Maintain a record of all CRO results, and promote this within the business to drive better decision making internally
- Analyse CRO test results (working in collaboration with the data insight team) and present this to the client in a clear and engaging way
- Support the creation of business cases for clients to support the implementation of successful tests to production
Technical planning and delivery: - Formulate detailed requirement documents that outline optimisation hypotheses and proposed design solutions
- Brief the CRO development team on what is required (based on the test requirement document)
- Support the CRO development teams to plan, prioritise and successfully launch CRO initiatives to the agreed specification, using suitable delivery frameworks where needed (eg Scrum)
- Work with clients to ensure they conduct UAT (user acceptability testing) as needed
- Manage go live' communications with the client and internal support teams
- Work with client development teams to help transfer winning CRO initiatives to the core website platform
- Look for efficiencies across the team and breadth of work, so that we can continue to accelerate our offering
What we want from you: - Proven track record of managing multiple accounts & projects in a creative environment within digital/eComm
- Hands on technical experience with optimisation
- Ability to write specifications with a high level of attention to detail, think creatively and add value
- Ability to think strategically and to prioritise among competing tasks
- Experience of digital optimisation
- Experience with tools such as Optimizely, AB Tasty, Adobe
- Experience (and understanding) of implementation and data tracking is preferable
- Ability to constructively challenge the client/brief, and work through challenges to facilitate project delivery
- Experience of new business - able to hunt down opportunities and create pitch/proposals that answer client needs
- Good self-motivation, strong sense of initiative and ability to work under pressure and deliver on time
- Excellent analytical skills, so that you can devise and implement strategies to benefit both client and customer
- Commercially focused
- Strong communication skills with the ability to communicate with multiple stakeholders both internally and with the client, at all levels
- Strong written skills - ability to write proposals/presentations, and distil complex presentations, or in-depth research into bite sized information
- Extremely organised, efficient and calm, able to get up to speed quickly
- Proactive problem solving, with a natural ability to identify solutions and engage additional resources where needed
What we can offer you: Alongside the opportunity to work with some of the most exciting brands around the world, we'll also prioritise your career development and help you grow your skills. We'll empower you to make a difference, allow you to be yourself, and respect who you are. Our culture thrives on our core values, designed for impact-driven individuals: Heart, Brains and Courage. We lead with Heart, fostering empathy and trust where genuine connections and human-centric work flourish.
We empower your Brains for innovation, valuing relentless curiosity and collaborative intelligence to solve complex challenges.
And we champion Courage, inspiring you to speak up, embrace experimentation, and advocate for bold solutions that push our thinking to be better than yesterday.  |
