Senior Digital Marketing and Communications Officer

Senior Digital Marketing and Communications Officer

Location: Hybrid (minimum 1 day per week in Cavell's office in Redditch, Worcestershire); Some additional travel across UK required occasionally

Employment Type: Full-Time (35 hours per week); Job shares, and compressed hours will be considered; Occasional evening and weekend work required (approx. 4 times per year)

Salary: £32,000 £37,000 (for full-time, dependent on experience)

About the Employer

Cavell is the charity that transforms the lives of nursing and midwifery professionals facing crisis and tough times. The need for Cavell has never been greater, and the charity is at its most critical point in its 108-year history as the demand for support is at an all-time high. Cavell's new 3-year strategy will see the charity evolve beyond grant making and emotional support to a bold yet apolitical advocate which amplifies the voices and lived experiences of nursing and midwifery professionals.

The Role

We are looking for a creative, proactive and data-driven individual to join Cavell as a Senior Digital Marketing and Communications Officer. This role will lead the creation of engaging digital content, including high-quality video, while supporting the delivery of effective digital marketing campaigns that raise awareness of Cavell s work and strengthen engagement with nursing and midwifery professionals, supporters and partners.

Working closely with the Marketing and Communications Manager and wider team, the successful candidate will help deliver integrated digital campaigns, optimise email marketing journeys and use analytics to continually improve performance across Cavell s digital channels. The role combines hands-on content production with a performance-focused approach to digital marketing, ensuring activity is insight-led and delivers measurable impact.

The Ideal Candidate

We re looking for someone who:

• Has strong videography and video editing skills and experience creating digital-first content.
• Has experience delivering digital marketing campaigns and improving performance through data and insight.
• Is confident analysing digital analytics and translating data into practical recommendations.
• Has experience managing and optimising email marketing journeys and audience segmentation.
• Has strong copywriting and storytelling skills for digital platforms.
• Has excellent communication and collaboration skills.
• Is highly organised with the ability to manage multiple projects and deadlines.
• Has experience of optimising a CRM database to effectively capture and manage data.
• Has strong attention to detail and maintains high editorial and brand standards.
• Has an understanding or empathy for the pressures facing nursing and midwifery professionals.

Our ideal candidate will also:

• Have experience capturing content at events and working with ambassadors or beneficiaries (desirable).
• Have experience working within the charity or healthcare sector (desirable).

Benefits:

• A flexible, supportive working culture.
• 30 days of annual leave (including bank holidays).
• Up to an 8% employer pension contribution.
• Access to an employer assistance program.
• Enhanced sick pay (after probation).
• Enhanced family leave policies.

Application Process:

• Please click on the 'Apply' button to download the full job pack and upload your CV by 12pm on Monday, 30th of March.
• Your CV will be reviewed by the team and if your skills align to what we re looking for, you will be sent a short screening interview with a task to complete focused on the questions below.
• For candidates who are shortlisted for interview, these will be held remotely on 7th of April or 8th of April. This will be an opportunity to ask the panel questions and key question themes will be shared in advance.

Screening Interview Details:

• A -word paragraph which could be used on a website donation page to encourage an individual to donate to Cavell (Use of AI for idea generation is acceptable, but we are looking to see your individual copywriting skills!).
• A link to a video you ve created (personally or professionally).
• Your notice period.
• Your preferred working arrangement (full-time, job-share, compressed hours, etc.).

Start your application now.