Digital Marketing Manager

CRM & Campaign Marketing Manager

• Location: Poole
• Hours: Full-time, Monday-Friday (8:00 am - 5:00 pm)
• Contract: Temp to Perm
• Holiday: 30 days (including bank holidays)
• Salary: PAYE £21.54 or UMBRELLA £28.11ph

Join our team as a CRM & Campaign Marketing Manager and play a pivotal role in our B2B-focused team. This position offers the opportunity to drive business growth through effective marketing automation, campaign execution, and customer data management. You will be instrumental in scaling and refining our marketing strategies, ensuring our marketing engine operates at its best.

Day-to-day of the role:

• Plan & Execute Campaigns: Deliver multi-channel CRM campaigns, automated email workflows, and nurture sequences to engage our audience effectively.
• Analyse Performance: Develop and maintain dashboards and reports that transform complex data sets into actionable insights.
• Manage Segmentation: Oversee lead scoring and enhance pipeline visibility to better align sales and marketing efforts.
• Collaborate: Work closely with internal teams to ensure CRM data integrity and connectivity.
• Optimise: Continuously improve campaign performance through A/B testing and other data-driven methods.
• Maintain Data Quality: Perform regular data cleansing and enrichment across multiple channels.
• Ensure Compliance: Strictly adhere to GDPR and other data protection regulations.
• Integrate Systems: Facilitate the integration of CRM systems like HubSpot to enhance functionality and user experience.

Required Skills & Qualifications:

• Minimum 2 years' experience in email marketing or a related marketing role.
• Proficiency in marketing automation tools and techniques including workflows, A/B testing, and segmentation.
• Experience with HubSpot or similar platforms is highly preferred.
• Strong analytical skills and a keen attention to detail.
• Solid understanding of GDPR and data protection best practices.
• Desirable: Degree in marketing, communications, or a related field; experience in B2B marketing; ability to thrive in a fast-paced environment.

Benefits:

• Modern open-plan office environment.
• Monthly profit share bonus scheme.
• Holiday buy-back scheme and free onsite parking.
• Access to LinkedIn Learning and free lunch every Friday.
• Unlimited snacks and casual Fridays.
• Cycle to Work scheme and birthday vouchers.
• Subsidised massage and eye care vouchers.
• Employee Assistance Programme and company social events.

To apply for the CRM & Campaign Marketing Manager position, please submit your CV and a cover letter detailing your relevant experience and why you are interested in this role.