Digital Marketing Manager (Hybrid)

DIGITAL MARKETING MANAGER

Working along side the Sales and Marketing team, this role will be responsible for managing the online presence for the company. Planning and running SEO and PPC campaigns to a budget to generate maximum exposure and leads for the company.

Duties and responsibilities

• Manage SEO and PPC campaign performance including keyword analysis, content writing, meta tags and link building
• Generate leads to assist with business development
• Produce reports and analysis for all campaigns to facilitate key business decisions and develop ongoing and new strategies
• Stay up to date with current technology and trends within the SEO arena and communicate to the rest of the marketing team
• Working with the marketing team to develop the online strategy
• Manage relationships with external agencies
• Run and manager paid campaigns across Google Ads, Bing Ads, Facebook Ads and Instagram Ads
• Use analysis to optimise campaign performance and growth

Skills / Attributes required

• Marketing Degree or equivalent
• Solid understanding of the full digital mix including SEO, PPC, Paid Search, email marketing, social media and website management
• Good communication skills
• Outgoing and confident personality
• Excellent organiser
• Attention to detail
• Ability to multi-task and work to deadlines

HYBRID ROLE