Recruiting now
| Posted: | 30/04/26 | |
| Recruiter: | The British Psychological Society | |
| Reference: | 3103729536 | |
| Type: | Permanent | |
| Disciplines: | Digital Marketing | |
| Salary: | Competitive | |
| Location: | Leicester, Leicestershire | |
| Description: | We are looking for a Digital Marketing Specialist to join the British Psychological Society s friendly and professional Marketing team. In this role, you ll support the delivery of impactful digital marketing activity that enhances the Society s visibility, appeal and growth. It s a great opportunity to help shape how a membership charity connects with its audiences across digital channels, as we continue to strengthen our digital capabilities. About the Role As Digital Marketing Specialist, you ll play an equally important role across two core areas: paid digital advertising and email marketing, working closely with colleagues across channels. This is a hands-on role for a confident digital marketer who combines data, creativity and channel expertise to grow awareness, engagement and conversion across our products, including membership, professional registers and CPD. You ll own our Google Ads activity (including Ad Grants), run paid social campaigns, and manage our external agency across Meta, LinkedIn and TikTok leading the work, reviewing performance and ensuring activity delivers against strategy. You ll also plan and deliver targeted email campaigns and automated journeys, writing compelling copy that drives member acquisition, retention and engagement. Insight is central to the role: you ll set up tracking, build reports, turn performance into clear recommendations and continually optimise activity. You ll bring strong PPC expertise and SEO awareness (essential), solid email and copywriting skills, and an interest in using new tools - including AI - to work smarter and deliver impact. What we re looking for We re looking for an experienced digital marketer with proven hands on experience in paid media / PPC and email marketing. You ll be confident managing campaigns across Google Ads (including Ad Grants) and paid social platforms such as Meta, LinkedIn and TikTok, with a sharp eye on budget optimisation and return on advertising spend. You collaborate well with creative teams and external agencies, stay ahead of platform changes, and can translate performance data into actionable insight for a range of audiences. You ll bring strong working knowledge of Google Analytics, campaign tagging, conversion tracking and audience segmentation, alongside experience delivering email marketing campaigns and automated journeys. You ll have a good understanding of SEO, landing page optimisation and GDPR best practices, and the ability to write clear, engaging copy across platforms. Highly organised and collaborative, you ll be comfortable owning multiple workstreams and combining analytical thinking with creativity. Formal marketing qualifications (particularly Google Ads certifications), CRM experience, familiarity with AI tools, and an interest or background in psychology would be an advantage. Why Join Us? We have a friendly, supportive and values led working culture with an excellent benefits package that includes:
How to apply The closing date for applications is 11:59pm on Sunday 17th May 2026. To apply, please submit your CV and a covering letter detailing how you meet the criteria in the job profile. Please note that applications without a cover letter will not be considered. The British Psychological Society is committed to a culture of equality, diversity and inclusion. We welcome applications from all sections of the community, irrespective of your background or circumstances. We are only able to accept applications that can demonstrate a right to work in the UK as we are unable to sponsor people requiring a work visa. Due to the large number of applications we receive, it is not possible to update you on the progress of the application until after the closing date. If you have not heard from us within three weeks of the closing date, please assume that your application has not been successful on this occasion. | |