Digital Marketing Specialist - B2B

The Digital Marketing Specialist - Hybrid Working role is a B2B Marketing role within the industrial/manufacturing sector requires expertise in creating and implementing effective online marketing strategies. Based in Manchester, this permanent position is within an established team of 5+ team members.

Client Details

This organisation is a well-established medium-sized company operating in the industrial/manufacturing sector. Known for its commitment to innovation and quality, the company provides a supportive environment and values expertise in the marketing and agency domain.

Description

The key responsibilities for the Digital Marketing Specialist - B2B role will include:

• Develop and execute digital marketing strategies to enhance online presence and brand visibility.
• Optimise website content and manage SEO campaigns for improved search engine rankings.
• Oversee social media channels to drive engagement and promote products and services.
• Monitor and analyse digital marketing performance using analytics tools, providing actionable insights.
• Create and manage targeted email marketing campaigns to support business objectives.
• Collaborate with internal teams to align marketing efforts with overall company goals.
• Stay updated on industry trends and emerging digital technologies to implement best practices.
• Coordinate with external agencies and vendors for specialised marketing initiatives.

Profile

A successful Digital Marketing Specialist - B2B should have:

• 3+ years experience in Digital Marketing
• A background in B2B product is preferred, but not essential.
• Strong knowledge of SEO, and social media management tools.
• Experience in analysing marketing data and generating actionable insights.
• Proficiency in content creation and campaign management.
• Familiarity with digital marketing trends and tools.
• Excellent communication and collaboration skills.
• A relevant degree in marketing, business, or a related field.
• Desirable experience includes a track record of utilising AI in day to day role, and familiarity with Marketing automation systems.
• Comfortable working in a 4 days in office, 1 day from home set up

Job Offer

On offer for the Digital Marketing Specialist - B2B role:

• Competitive salary up to £45K (experience dependent)
• Annual bonuses
• Permanent role with career growth potential.
• Supportive and professional working environment. Please note this role is 4 days on-site, 1 from home

If you are a motivated Digital Marketing Specialist looking to advance your career in Manchester, we encourage you to apply today.