The Opportunity:Nigel Wright Group is supporting a well-established, UK-based financial services organisation operating within a regulated and complex environment. The business has a strong market presence and is undergoing a significant digital and marketing transformation, with clear investment and senior leadership backing.As part of this transformation, the organisation is looking to appoint a Digital Marketing Manager to take ownership of digital acquisition and performance marketing activity across both paid and organic channels.This is a newly created role, focused on building in-house capability, reducing reliance on agencies, and driving measurable growth through a more data-led and commercially aligned marketing approach. You will play a key role in connecting digital marketing activity to revenue outcomes, developing scalable acquisition strategies, and embedding a test-and-learn, performance-driven culture.The role will suit someone with a strong blend of hands-on channel expertise, commercial awareness, and analytical capability, who is motivated by the opportunity to shape and scale digital marketing within a growing business.Role Profile:
Own and deliver the digital marketing strategy across SEO, generative search, paid search and paid social
Define and execute an integrated acquisition roadmap aligned to commercial growth objectives
Plan, manage and optimise paid media campaigns to drive efficient lead generation and conversion
Lead SEO and emerging AI search strategy to improve organic visibility and long-term performance
Monitor performance, attribution and ROI, using data to drive continuous optimisation
Work cross-functionally with content, data, web and agency partners to deliver aligned, high-performing campaigns
Person Specification:
Proven experience in digital marketing or performance marketing roles
Strong hands-on experience across SEO, paid search and paid social channels
Understanding of AI search / generative engine optimisation and emerging trends
Data-driven mindset, with experience using analytics to optimise performance and ROI
Experience managing campaigns, budgets and driving measurable commercial outcomes
Strong stakeholder management skills, with the ability to operate in complex or regulated environments (financial services experience beneficial but not essential)