Paid Performance Manager

Paid Performance Manager - Fashion Brand

Manchester - Hybrid

Salary - Upto £50k

Zachary Daniels are partnered with a fast-growing contemporary fashion brand focused on creating elevated, trend-led collections with an emphasis on quality, versatility, and accessible luxury.

The Role:

As Paid Performance Manager, you'll lead the brand's paid acquisition strategy, taking ownership of performance across paid social, paid search and affiliate channels. This role is ideal for someone who combines commercial thinking with strong analytical skills and enjoys using data to optimise campaigns, maximise return on investment and support ambitious ecommerce growth.

Key Responsibilities:

• Develop and execute the overall paid media strategy across key acquisition channels.

• Manage and optimise campaigns across Meta, Google Ads, TikTok and other paid platforms.

• Continuously review campaign performance, making data-led adjustments to improve efficiency and profitability.

• Test audiences, creatives, messaging and bidding strategies to maximise campaign performance.

• Ensure paid activity supports wider commercial objectives and seasonal trading plans.

• Take ownership of key paid marketing KPIs including ROAS, CPA, customer acquisition, revenue and conversion.

• Monitor campaign budgets and ensure investment is allocated effectively across all channels.

• Oversee affiliate marketing activity, monitoring partner performance and identifying opportunities to increase sales.

• Analyse campaign performance using Google Analytics 4, Shopify Analytics and platform reporting tools.

About You:

• Previous experience as a Paid Performance Manager, Performance Marketing Manager or Paid Social Specialist within ecommerce, fashion, retail or consumer brands.

• Proven experience managing high-performing campaigns across Meta Ads, Google Ads and TikTok Ads.

• Strong understanding of paid acquisition, attribution models and digital marketing performance.

Why Apply:

• Join a fast-growing fashion business with ambitious plans for continued ecommerce expansion.

• Take ownership of paid media strategy and make a direct impact on commercial performance.

• Work in a collaborative, creative environment where your ideas and expertise are valued.

• Enjoy genuine autonomy with the opportunity to shape digital acquisition strategies.

BH36661