Digital Marketing Executive

Annual leave: 33 days (plus eight bank holidays)

Benefits:

• enhanced maternity, paternity and adoption leave, and shared parental pay
• family-friendly policies
• 8% employer pension contribution (Aviva)
• life assurance cover at 3 x annual salary
• health cashback plan (Medicash): employee cover plus up to four dependent children
• 24/7 virtual GP access (UK registered), plus access to Best Doctors
• confidential employee assistance programme (Medicash)
• access to a wellbeing app
• flexible working options including hybrid working, flexible working patterns such as part-time, compressed hours, and more
• learning and development opportunities including bespoke training and access to LinkedIn Learning)
• commitment to employee health and wellbeing. We have a Menopause Friendly accreditation and are a Disability Confident employer

Dementia UK is looking for a Digital Marketing Executive to join our Marketing and Communications team on a 12-month maternity cover. This is an exciting opportunity to help deliver high-performing digital campaigns that raise vital funds, grow our reach and engage supporters with Dementia UK's work.

You will take ownership of paid digital campaigns, from development and launch through to optimisation and reporting. Alongside campaign delivery, you'll have the opportunity to contribute to our evolving digital engagement strategy, helping shape processes, ways of working and how the digital team collaborates with fundraising and other teams across the charity.

You will develop and manage paid social campaigns, optimise audience targeting and use performance data to improve results. You'll produce clear, insightful reporting and recommendations, translating campaign performance for stakeholders and helping teams understand what we can learn and apply to future activity.

You'll have proven experience running paid digital campaigns on Meta, with a good understanding of campaign tracking, optimisation and reporting. You'll be confident interpreting data and communicating results clearly to non-digital colleagues, with the ability to manage campaigns independently while collaborating effectively across teams. Experience of working within charity fundraising or knowledge of, would be an advantage.

Join Dementia UK at an exciting time for our digital engagement work where you will have the autonomy to deliver impactful campaigns and the opportunity to help shape how we use digital to engage supporters and grow our impact.

Our culture

In addition to offering a competitive salary and a generous benefits package, we truly value our people. It's important for us to create a workplace culture that looks after our people to support them in achieving their full potential. You will become part of a diverse and dedicated team who are supported to use and develop their skills. We recognise and value the key role you will play in delivering our strategic plans for the benefit of those living with dementia.

Our staff have a voice. Representatives from different roles and levels across the organisation lead and positively contribute to our working groups around health and wellbeing, menopause, and equity, diversity and inclusion.

Our supportive and nurturing workplace culture has recently earnt us recognition as the Sunday Times Best Place to Work in the non-profit and charities sector 2025 (big organisation).

Dementia UK is proud to welcome everyone. We aim for a truly inclusive culture with talented, diverse teams that represent a variety of backgrounds, perspectives and skills. We celebrate differences and individuality and encourage everyone to feel comfortable being themselves at work.

Dementia UK is a Disability Confident employer.

By applying to join Dementia UK, you acknowledge that in the event you are successful for the role, any offer and your ongoing employment will be conditional on you having or obtaining the right to work in the UK.

Please note that any decision on flexible working is based on business needs