Digital Content Designer

About BookTrust

BookTrust is the UK's largest children's reading charity. Our work is rooted in the belief that every child, especially those from low-income or vulnerable family backgrounds, deserves the chance to enjoy reading and all the lifelong benefits it brings. Reading is for all children. Our work focuses on children and families in greater need of our support. Reading can help children overcome inequalities before they deepen, giving them the best start in life.

Our work is deeply woven into the wider support system for children and families, enabling our partners to integrate reading support into their services. Together, we respond to local needs and reach families wherever they are, especially in communities where our support can make the greatestdifference.

• We support1.4 million children and familieseach year

• We work with over19,200 settingsacross education, libraries, health, children's social care and earlyhelp

• We have a network of over34,000 partnersdelivering ourprogrammes to change reading behaviours.

How to Apply

Please complete the application form, along with a copy of your CV and covering letter, highlighting your experience and suitability for the role.

In your covering letter, please also answer the following question:

Tell us about a time when you used evidence, insight or user feedback to challenge assumptions and improve a digital experience. What happened and what did you learn?

Please ensure your covering letter is no longer than 2 pages of A4, including your answer to the above question.

About the Role

We're looking for a Digital Content Designer to help shape and improve the digital experience for partners, supporters and families who engage with BookTrust online. You'll be passionate about creating digital content that makes a difference and enjoy understanding user needs, solving problems and turning complex information into simple, useful experiences. You're equally comfortable writing content, analysing performance data and collaborating with colleagues from different disciplines.

In this role, you'll work at the intersection of content, user experience and digital delivery, creating engaging content that helps people find what they need on our channels, especially the website. You'll use evidence, insight and user needs to design, test and improve content across BookTrust, working closely with communications, marketing, design and innovation, plus many others from across the organisation. You'll champion content design principles, ensuring that our digital content is accessible, inclusive and genuinely useful for our audiences. This is a fantastic opportunity for someone who enjoys combining creativity, problem-solving and user-centred thinking to create meaningful digital experiences that will support BookTrust's mission to get more children reading.

What you'll be doing

Designing content around user needs

• Create and develop content based on user needs, organisational goals and audience insight.

• Translate complex information into content that is clear, accessible and easy to understand.

• Work with the Digital Engagement Analyst to optimise user journeys that help people complete key tasks and find relevant information.

• Apply content design principles to improve the effectiveness and usability of BookTrust's digital channels.

• Work collaboratively with subject matter experts to identify content opportunities and solve user problems.
  

Creating and managing digital content

• Write, edit and publish content across the BookTrust website and other digital platforms aligned to priorities set by the Web & Digital Operations Manager.

• Structure content using information architecture, content modelling and best practice for digital reading.

• Manage content within the CMS, ensuring consistency, accuracy and quality.

• Carry out content audits and identify opportunities to simplify, consolidate or improve content as part of continuous improvement and day to day digital delivery.
  

Using insight to improve the user experience

• Use web analytics, search data, user feedback and research insights to make evidence-based content decisions.

• Monitor content performance and identify opportunities to improve engagement, discoverability and task completion.

• Work with colleagues across communication, marketing, programme, user experience and research to evaluate and refine content aligned to strategic and impact goal ambitions.

• Contribute to continuous improvement through testing, iteration and experimentation, looking for ways to co-create activity and learn from lived experience.
  

Championing accessibility and content quality

• Ensure content meets accessibility standards and follows content design and inclusive language best practice, including our brand and style guidelines.

• Develop and maintain content standards and governance processes as part of the wider digital team.

• Carry out quality assurance reviews to ensure content remains accurate, consistent and user focused.

• Advocate for high-quality digital content and good content design practice across the organisation, advising colleagues on best practice recommendations to meet communication and marketing objectives.
  

Building content capability across BookTrust

• Support colleagues who create and manage digital content in functional teams, by providing guidance, coaching and practical support.

• Help develop content design knowledge and confidence across teams to support the team to realise the full benefits of digital expertise.

• Contribute to a growing community of practice around digital content and user-centred design within BookTrust.

• Encourage a culture of continuous learning and improvement.

Person Specification

Essential

• Experience creating, editing and publishing content for websites or digital channels.

• Strong writing and editing skills, with the ability to make complex information clear and engaging.

• Experience using a content management system (CMS).

• Understanding of accessibility and inclusive content best practice.

• Experience using data, analytics or user feedback to improve content.

• Strong organisational skills and ability to manage competing priorities.

• Excellent communication and stakeholder management skills.

• Ability to work collaboratively with colleagues across different teams.

• Commitment to creating user-focused digital experiences.

• Experience of content design or user-centred design approaches.

Desirable

• Experience conducting content audits and reviews.

• Knowledge of SEO and website optimisation.

• Experience supporting or training colleagues to create digital content.

• Experience working in a charity, education or children's organisation.
  

Personal Attributes

• Passionate about helping children and families access the benefits of reading.

• Curious about user needs and motivated to improve digital experiences.

• Proactive and solutions focused.

• Collaborative and approachable.

• Committed to continuous learning and improvement.

Closing Date: 11.30pm, 23rd October.

Please note, this vacancy may close early if we receive a sufficient number of applications.