| Description: |
Are you a results-driven digital marketer with hands-on experience in PPC, SEO, and content creation? Our client is looking for a Digital Marketing Specialist to lead their digital marketing strategy. Your role is crucial in strengthening the organisation's brand presence, driving customer growth and supporting the consultant network to succeed in their digital marketing efforts As a Digital Marketing Specialist, you'll take ownership of comprehensive digital marketing strategy, focusing on acquiring new customers, re-engaging existing ones and building sustainable growth. You'll work across core digital channels including paid search, organic search, and Trustpilot engagement, whilst providing expert guidance to the wider team. This is a 14 month fixed term contract, with the flexibility to work from home one day per week. Key Responsibilities: - Develop, implement and optimise comprehensive digital marketing strategies for customer acquisition and re-engagement across all digital channels.
- Lead PPC strategy including day-to-day account management, bid optimisation, keyword strategy and ad copy creation.
- Manage SEO strategy by working with external agencies, reviewing search rankings, identifying opportunities and providing data-driven recommendations.
- Monitor organic traffic, keyword trends and content performance using analytics tools and market research.
- Create high-quality digital copy, oversee creative asset development and ensure accurate campaign tracking and evaluation.
- Develop and maintain a proactive Trustpilot engagement strategy to build trust and credibility.
- Analyse campaign performance and produce regular reports to inform business decisions and strategy refinement.
- Provide digital marketing expertise and support to consultants through toolkits, training and best practice guidance.
- Identify and apply emerging digital trends whilst maintaining consistent brand messaging across all channels.
- Produce a one-year digital marketing plan aligned to business objectives and monitor performance against targets.
Who They're Looking For: - Proven expertise in PPC strategy, including account optimisation, bidding, keyword strategy and ad copy creation
- Strong SEO knowledge covering technical SEO, content quality, metadata and site structure
- Proficiency with analytics and digital marketing tools including Google Trends, GA4 and Google Search Console
- Demonstrated ability to analyse campaign performance and produce actionable insights from data
- Experience managing external agency relationships and translating briefs into creative asset development
- Strong understanding of digital marketing best practice and emerging trends across core digital channels
- Excellent written communication skills with ability to create clear, compelling digital copy
- Proven ability to collaborate effectively across teams and support non-marketing colleagues
- Commitment to continuous professional development in digital marketing
- Understanding of member insights, market research and performance trend analysis
Benefits: - Personalised induction and training programme
- Health Cover
- Life Assurance
- Subsidised restaurant
- Onsite gym with free fitness classes and personal training sessions
- 26 days holiday + bank holidays
- Regular social events
- Pension plan
If you have strong PPC and SEO expertise, a passion for data-driven decision-making, and want to make a real impact, this role offers an excellent opportunity to advance your career. Apply now and let your digital skills make a difference.  |
