Digital Marketing Executive - Visitor Economy

We're looking for a creative and proactive Digital Marketing Executive - Visitor Economy to join the West Midlands Growth Company. If you're passionate about digital storytelling, social media, and showcasing what makes a region unique, this could be the ideal opportunity to grow your career.

The West Midlands Growth Company (WMGC) is the region's economic development delivery organisation.

From April 2026, we will lead the delivery of regionally commissioned economic development activity aligned to the West Midlands Growth Plan, working in partnership with the West Midlands Combined Authority and local authorities.

We are building a sharper, business-focused organisation that attracts investment, supports high-growth companies and drives measurable economic impact.

If you want your work to shape how growth is delivered across one of the UK's most important regions, this is your opportunity.

As our new Digital Marketing Executive, you'll help drive an always-on flow of engaging content across Visit Birmingham and Meet Birmingham's digital channels, showcasing the best of the region to domestic and international visitors.

In this hybrid role, you'll manage and optimise our social media presence while supporting blogs, email content, and website updates that make our visitor platforms engaging, discoverable, and commercially ready.

This is a fantastic opportunity for someone who loves digital content, thrives in a fast-paced environment, and wants to be part of shaping how millions of people experience the West Midlands.

• Manage Visit Birmingham and Meet Birmingham social media channels, including Facebook, Instagram, TikTok, X (Twitter) and LinkedIn.
• Build and maintain rolling content and editorial plans aligned to seasonal activity and evergreen themes.
• Plan, schedule and publish engaging content, including short-form video, stories, newsletters, blogs and itineraries.
• Monitor trends and test formats to drive sustainable long-term audience growth and engagement.
• Write, edit and optimise blog content for VisitBirmingham and MeetBirmingham with SEO in mind.
• Build and send monthly tourism e-newsletters, repurposing content for maximum reach.
• Capture content at events and key moments, feeding into the wider evergreen library.
• Produce monthly performance reports using GA4, Emplifi and platform insights, making recommendations for improvement.
• Support wider marketing priorities across WMGC when needed, particularly during major campaigns and events.

Essential:

• 2-3 years' experience in digital or social marketing, ideally in tourism, leisure or consumer-facing sectors.
• Proven experience managing content across multiple social media platforms.
• Strong writing and editing skills, with the ability to adapt tone across channels.
• Basic video production/editing skills for formats such as Reels and TikTok.
• Familiarity with CMS platforms and email marketing systems.
• Experience using analytics tools (GA4, Emplifi, Looker Studio).
• Excellent organisational skills and ability to manage multiple deadlines.
• A proactive and collaborative working style.

Desirable:

• Knowledge of SEO and keyword planning.
• Experience in the visitor economy, tourism, cultural or leisure sector.
• Basic design or creative skills (Canva, Adobe Express, Adobe CC).
• Experience working with influencers, creators or partners.

• 26 days holiday
• Company pension scheme including life assurance
• Hybrid working with 2 days in the office
• Cycle to work
• Simple Health employee membership scheme

We're an equal opportunities employer and welcome applicants from all backgrounds, experiences, and perspectives. We're committed to creating an inclusive environment where everyone can thrive.