Digital Marketing Manager

At Book Aid International we share the power of books and help build a more equal future. Every year we work with our partners worldwide to provide over one million brand-new books which support or establish libraries in communities where people would otherwise have few opportunities to read.

We are looking for a creative and data-driven Digital Marketing Manager to maximise our reach, engagement and fundraising income across all digital channels. This is a hands-on role at the heart of our Income and Engagement Team, leading day-to-day digital activity while helping shape how we connect with supporters, publishers and other audiences.

This is an exciting moment to join Book Aid International in a newly created role dedicated to digital marketing, with the opportunity to shape how we connect with our audiences and grow our impact.

The postholder will lead on:

Social media, email marketing, SEO, website management and paid advertising

Digital fundraising campaigns and supporter journeys

Data, analytics and optimisation across all digital channels

Integrated campaigns in close collaboration with the Brand Manager and Individual Giving Manager

We are looking for someone with proven digital marketing experience, strong analytical skills and a data-informed approach, experience of digital fundraising or the charity sector, excellent copywriting skills and an eye for engaging content, and knowledge of GDPR as it applies to digital marketing.

If this sounds like you, we d love to hear from you. For full details about the role, including details on the recruitment process, please visit our website and download the Role Description.

Applications are a CV and maximum 2-page covering statement highlighting specific demonstrable experiences and skills that align with the requirements outlined in the Role description. CVs received without a covering statement, may not be considered.