Recruiting now
| Posted: | 28/07/26 | |
| Recruiter: | Reed Talent Solutions | |
| Reference: | 3145813105 | |
| Type: | Permanent | |
| Disciplines: | Digital Marketing | |
| Salary: | £35,000 - £41,000 Annual | |
| Location: | London | |
| Description: | Key Responsibilities: Content Creation, Management & Promotion • Create and manage the quarterly content calendar - planning blog, video, podcast and report activity to support the brand's marketing objectives. • Create and manage email calendar per campaign - managing copywriting, builds, and segmentation alongside Marketing operations • To plan and manage the creation of any downloads (reports, whitepapers, checklists) to drive lead generation for the brands. • Manage and create the weekly newsletters for each brand - liaising with the content team to confirm inclusions, brief copywriters, and ensure newsletter it built and sent successfully. Content Promotion • To create copy for content (from podcast blurbs and graphics to report landing pages). • Manage, create, and schedule the email promotions for content. • Understand how to use various data tools to interpret data to improve organic performance, such as Google Analytics and PowerBi dashboards. Analysis & Insight • Manage reporting that tracks content and email marketing KPIs on a regular basis to uncover actionable trends and insights. • Measuring content and email performance and analysing key metrics to optimize effectiveness. • Development of a continuous test and learn approach across channels - ensuring that we are optimizing our content and email campaigns by running split tests and evaluating performance to increase engagement and conversions. Research & Learning • Researching topics and industry in detail to keep up to date with the latest industry news to craft new (and timely) content and email ideas.• Apply a test and learn approach throughout AI and martech tools to improve outputs and support campaign performance • Continued learning about content, email and the entire digital marketing industry through attending events, reading, listening to podcasts and webinars. Knowledge, Skills & Behaviours:• Proven experience in a digital marketing role. • Excellent writing and copywriting skills (with the ability to write in each brand's TOV and style). • Experience with marketing automation tools and CRM like Pardot and Salesforce. • Experience with marketing technology like Canva, Monday, WordPress and Adobe Creative Suite is desirable. • Basic understanding of how to apply good SEO principles to writing. • Knowledge of content marketing metrics and assessment of performance • Knowledge of email marketing metrics and assessment of performance • Ability to conduct data analysis to determine campaign effectiveness and trends. • Knowledge of landing page performance metrics and best practice • Proven ability to learn new tools and software quickly and independently. • Effective communicator who is comfortable giving and receiving feedback • Ability to work with senior stakeholders. • Organised, proactive and able to multi-task and manage activity across multiple brands. • Ability to work under pressure. • Excellent time management skills and the ability to prioritise relevant tasks Values: The unique culture and identity of the Digital Marketing division values are:
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